Experienced freelance and corporate professional with a robust background in email marketing, content strategy, training development, and technical operations. Demonstrated expertise in building high-converting email sequences, automating workflows, and developing SOPs using tools like HubSpot, Mailchimp, and other CRM platforms. Skilled in campaign optimisation, audience segmentation, LinkedIn outreach, documentation, and performance analytics, with a proven ability to translate insights into measurable outcomes. With over 7 years of leadership experience in technical support and global operations, I bring a structured, data-informed, and process-driven approach to every project?grounded in my Lean Six Sigma Yellow Belt certification and hands-on project management expertise. Passionate about building efficient systems, enabling self-sufficient teams, and crafting meaningful customer engagement strategies. Currently seeking long-term freelance opportunities as I transition into fully remote work, with a focus on delivering scalable, high-impact client solutions.
KEY SKILLS AND COMPETENCIES:
FREELANCE:
Email Marketing & Automation
LinkedIn Outreach & Prospecting
SOP Creation & Systems Management
Campaign Strategy & Execution
Contact Segmentation & Deliverability
Content Writing & Editing
Analytics & Reporting
Workflow, Process Review & Improvement
Email Management
Ads Management
Instructional Design & Training
Automations
PEOPLE MANAGEMENT/LEADERSHIP AND OPERATIONS MANAGEMENT:
Performance Management
Coaching & Feedback
Schedule & Leave Management
Quality Assurance
Incident & Problem Management
Staffing Coverage & Risk Management
Knowledge Base Management
Stakeholder Management
Customer Relationship Management
Recruitment
Training & Onboarding
AI Tools and Automations
AI/ML/DATA-RELATED:
Data analysis
Data Visualisation & Reporting
Data Scraping & Data Wrangling
Data Modelling
Machine Learning
AI Implementation, Testing
& Feedback
AI for productivity and Automations
Statistics
