With 10 years of experience in traditional marketing and 1 year in digital marketing, I bring a strong foundation in Marketing Management, grounded in the fundamentals of marketing strategy and brand building.
For the past 10 years, I’ve worked in franchise marketing, helping 48 small to large brands across the Philippines develop effective local and digital marketing strategies to strengthen brand presence and attract franchise growth. Some of the brands I’ve worked with include Kuya Korea, Tala by Kyla, Agridom, New Butterworld, and Rad Tattoo Studio.
Currently, I work with a promo industry company based in New Jersey, USA, where I help build the brand and content marketing strategy from the ground up.
Tools used:
1. Website management: For image production, edits/landing page udpates
- Wix, Wordpress, Shopify, Canva
2. Graphic designs, video material
- Canva, Capcut, Gemini Veo, Genspark, Sora, IG Edits
3. Project Mangement Tools
- Asana, Google Workspace, Teams, Zoom, Gmeets
4. Administration & CRM and Marketing/Sales Tracking Tools
MS Office, Zendesk, Printavo, Inksoft, Chipply
Work Ethic & Character: I work independently with minimal supervision, consistently meeting deadlines and taking full accountability for my output. I manage multiple projects at once, prioritize effectively, and adapt quickly as needs shift. Most importantly, I value creating a work environment that’s fun, inclusive, and authentic!
LinkedIn: -----------.-----------/in/roweealtura/
Short Portfolio: -----------
