I’m a marketing analytics and performance specialist with 7+ years of experience across paid media, email, web, CRM, and e-commerce, working in both agency and client-side environments.
I specialize in marketing operations and performance measurement — building scalable reporting systems, streamlining processes, and translating complex data into clear, actionable insights that help teams make faster, better decisions. Recent work includes reducing reporting turnaround times by ~70%, leading Power BI migrations, improving lead generation efficiency by up to 175%, and supporting ISO-compliant quality systems in enterprise settings.
My background spans the full digital marketing lifecycle, from campaign strategy and tracking implementation to execution, optimization, and performance reporting. This end-to-end perspective allows me to bridge the gap between marketing execution and analytics.
I value continuous learning and regularly upskill to stay effective in evolving marketing and data environments. I’m currently expanding my analytics toolkit with SQL.
How can I help? Let's connect!
