Influencer Marketing, Campaign Management, Paid Media

Campaign manager and creative strategist with 6+ years of experience in influencer marketing and performance creative, now expanding into paid social media buying. Currently managing $1M+ annually in campaign budgets with-----------+ creators monthly at Content Lab, producing-----------pieces of content for international app growth. Proven track record across 60+ campaigns for premium brands including Disney, Dior, Mastercard, and CeraVe with campaigns reaching 20M+ views. Brings hands-on expertise in budget allocation, creative performance analysis, audience targeting, and ROI optimization — skills directly transferable to paid ads management. Experienced in briefing creative teams based on performance data, managing CPA-focused content at scale, and building cross-cultural campaign strategies. Actively building Meta Ads Manager proficiency to move into full-stack paid media buying.