Marketing Leader, Head of Marketing, Marketing Director, CMO with | 20+ Years | Php6B+ Revenue Generated | Php1.5B+ Ad Spend Managed | 120X Peak ROAS | Polaroid · Skymall · Honey Birdette · Taiwan Government | Local & Global Brand Experience | Open to Full-Time, Part-Time, or Consulting for Local & Remote International Roles
I wasn't supposed to make it this far like many of my childhood friends.
Growing up in Cebu, the streets were my first classroom. Gangs, violence, run-ins with security, getting banned from and nearly getting expelled from high school, I was that kid most people had already written off. The odds weren't just against me, it was mocking me.
How to think on your feet. How to read people and situations in seconds. How to spot opportunities nobody else does. How to earn trust from people who owe you nothing. How to move fast with almost no resources. How to take a hit, pivot, and keep going. How to make something out of nothing because nothing was often exactly what I had.
I didn't know it then, but I was learning things no MBA ever could teach.
Over the next 20 years, I put those instincts to work for some of the world's most recognized brands — generating over $100M in directly attributed revenue, managing $25M+ in ad spend, and achieving up to 120X return on ad spend (ROAS) for national and even global campaigns.
On the side, I've built and run my own digital marketing agency for nearly 18 years. Led the marketing and teams for all businesses of all shapes and sizes - from your next door mom & pop shop to established and globally recognized brands. Grown a food brand from zero to $6,000 MRR (and growing) with a 91% customer return rate with a go-to-market spend of less than $2,000. Taught Digital Publishing at one of Asia's oldest universities. Handled PR for the Philippines' first astronaut-to-be, the first male Filipino Biennale artist and consulted with local politicians and even got headhunted to help a presidentiable.
All of this, from Cebu, the same city where everyone once expected me to amount to nothing.
Now I'm bringing everything back home, may it be for a full-time, part-time or consulting basis.
After two decades of delivering world-class marketing results for global brands, I'm available for full-time CMO and Head of Marketing roles in Cebu, onsite or hybrid, and open to remote engagements with national and offshore organizations.
If you're looking for a CMO/Head of Marketing/Senior Marketing Manager who has actually bled for results send me a message.
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