I am a Strategy-First Marketing Professional specializing in high-converting customer journeys and technical automation. I bridge the gap between deep marketing strategy and hands-on execution within the Shopify and GoHighLevel (GHL) ecosystems.
I focus on building systems that solve two specific problems: Conversion and Retention. Whether it?s optimizing a website's content and SEO to drive sales or building automated nurture flows to increase customer lifetime value, I ensure every part of the funnel is data-driven and efficient.
Key Impact: Recently drove a 107% conversion rate increase for an e-commerce brand through a combination of website optimization and lifecycle re-engineering. (See my attached portfolio for the full case study).
Core Expertise:
Conversion Rate Optimization (CRO): Auditing website UX and optimizing on-page content/SEO to maximize immediate sales.
Lifecycle & Retention Strategy: Designing automated flows in Shopify to nurture leads and encourage repeat purchases.
CRM & Sales Automation (GHL): Building end-to-end systems, including custom snapshots, lead nurturing, and pipeline management.
Workflow Connectivity: Utilizing Zapier and Make to sync data between platforms and streamline business operations.
Technical Stack
Automation & CRM: GoHighLevel (GHL), Shopify Flow, HubSpot.
Integrations: Zapier, Make (Workflow logic and data syncing).
E-commerce & Web: Shopify, WordPress, SEO (Yoast, SEMRush).
Performance: GA4, Shopify Analytics, Google Search Console.
Creative: Canva, CapCut, AI-assisted content workflows.
Why Hire Me?
I bridge the gap between strategic marketing and technical execution. You aren't just hiring someone to manage a tool; you are hiring a specialist who knows how to optimize your content, fix your website flow, and automate your business growth using Shopify and GHL.
