I work on SEO, GEO, and content strategy and execution for eCommerce and B2B brands.
1. My background is in traditional SEO: developing keyword maps, building topical coverage, and optimizing content around search intent and conversion signals. More recently, my years of SEO experience has transitioned into GEO, adapting the same principles to how content is discovered, interpreted, ranked and surfaced in generative AI.
2. Apart from SEM, my work also covers conversion-focused content — particularly video sales letters, advertorials, and long-form pages built around buyer intent.
