Hi, I’m Clarisse!
I’m a Pinterest SEO Strategist, SEO Blog Writer, and Content Manager helping design-led ecommerce brands, lifestyle businesses, and editorial bloggers build long-term organic visibility through Pinterest, blog content, and search-led content systems.
My work combines three key areas:
Pinterest SEO, SEO blog writing, and content management.
I help brands turn their products, expertise, existing content, and editorial ideas into searchable assets that attract the right audience, generate qualified traffic, and support inquiries, leads, and sales over time.
Your Brand, Pinned to the Top.
I work with a small, considered roster of clients. Every engagement is brand-led, organic-first, and built for sustainable visibility rather than short-term traffic spikes.
What I Do
#SEO Blog Writing
I write clear, useful, search-optimized blog content that supports both your audience and your wider marketing strategy.
Every article is created with search intent, readability, brand voice, internal linking, and conversion opportunities in mind. I do not simply add keywords to a draft. I build content that answers real search questions while naturally guiding readers toward your products, services, or next step.
My blog writing services include:
* SEO blog posts and long-form articles
* Keyword and search intent research
* Competitor content research
* SEO content outlines and briefs
* Product-led and service-led blog content
* Informational and commercial content
* Evergreen guides, listicles, tutorials, and comparison posts
* FAQ sections designed for search and AI-generated results
* Internal linking recommendations
* Meta titles and meta descriptions
* Image suggestions and SEO-friendly alt text
* Calls to action aligned with the reader’s intent
* Content written for WordPress, Shopify, and other CMS platforms
I can work from an existing brief, follow your established content process, or manage the article from research through publication.
#SEO Content Management
I help brands organize, optimize, publish, and maintain their blog and website content so every piece contributes to visibility, traffic, and conversion.
This includes:
* SEO content strategy and planning
* Editorial calendar management
* Blog topic research based on keyword opportunity
* Audience and search intent analysis
* Content briefs for writers and internal teams
* Writer coordination and content quality control
* Editing and proofreading
* On-page SEO optimization
* Heading and content structure improvements
* Meta title and description optimization
* Image naming and alt text optimization
* Internal linking and content cluster development
* Blog formatting and publishing
* WordPress and CMS management
* Content refreshes and historical optimization
* Content inventory and performance tracking
* Blog-to-Pinterest content repurposing
* Asset organization and workflow management
I can support one part of your content workflow or manage the entire process from topic planning and briefing to writing, optimization, upload, and publication.
#Content Refreshes and Optimization
Publishing new content is only part of an effective SEO strategy. Existing articles often have opportunities to improve rankings, traffic, engagement, and conversions.
I review and update existing content by:
* Identifying outdated or underperforming posts
* Improving keyword targeting and search intent alignment
* Updating titles, headings, examples, and supporting information
* Strengthening introductions and calls to action
* Adding relevant internal links
* Improving formatting and readability
* Updating meta titles and descriptions
* Optimizing images and alt text
* Expanding thin or incomplete sections
* Repurposing refreshed articles into Pinterest content
This helps brands get more value from the content they have already invested in.
#Pinterest SEO Strategy
I treat Pinterest as a visual search engine, not simply a social media platform.
I build keyword-led Pinterest systems that help your products and content get discovered, clicked, saved, and revisited by users who are actively searching for ideas, solutions, and products.
This includes:
* Pinterest account audits
* Pinterest keyword research
* Search behavior and competitor analysis
* Profile optimization
* Board SEO and board architecture
* Content pillar planning
* Pin title, description, and metadata optimization
* Pinterest Trends research
* Seasonal content planning
* Weekly pin publishing and scheduling
* Blog-to-pin content mapping
* Monthly performance reporting
* Ongoing testing and optimization
#Pinterest for Ecommerce and Shopify
For product-based brands, I connect Pinterest strategy with product discovery, category visibility, and content-led sales.
Services include:
* Product Pin optimization
* Catalog and shopping feed support
* Product discoverability improvements
* Conversion-focused Pin design
* Collection board architecture
* Product and category keyword research
* Seasonal product campaign planning
* SEO-friendly product and collection content
* Blog content designed to support product discovery
* Pinterest content linked to relevant product and collection pages
The goal is to create a connected system where Pinterest, blog content, product pages, and collections support one another.
#Pinterest for Bloggers and Editorial Brands
For recipe, food, wellness, home, lifestyle, and niche publishers, I build Pinterest systems around existing and upcoming blog priorities.
This includes:
* Blog-to-Pin SEO mapping
* Long-tail keyword targeting
* High-CTR Pin design
* Fresh Pin systems for evergreen articles
* Pinterest content calendars
* Seasonal blog and Pin planning
* Content refresh recommendations
* Pin title and description writing
* Monthly reporting tied to traffic and content performance
* Recommendations for new blog content based on Pinterest search opportunities
#Pin Design and Publishing
I create editorial, brand-aligned Pins designed to be searched, understood, clicked, and saved.
This includes:
* Custom Pinterest templates
* Static Pins
* Video Pins
* Product Pins
* Educational and editorial Pins
* SEO-optimized Pin titles and descriptions
* Brand-consistent typography and layouts
* Clear calls to action
* Weekly scheduling and publishing
* Organized tracking systems for URLs, assets, keywords, and designs
I do not use a one-size-fits-all design style. Each Pin system is built around the brand, audience, content, and objective.
#Monthly Reporting and Optimization
Each month, I provide a strategic report focused on decisions rather than vanity metrics.
Reporting may include:
* Executive summary of wins and key observations
* Outbound clicks and website traffic
* Sessions, inquiries, conversions, and assisted sales
* Keyword and search visibility
* Top-performing Pins, boards, and blog content
* Analysis of what contributed to performance
* Seasonal and trending keyword opportunities
* Content refresh recommendations
* Publishing and optimization priorities
* A clear action plan for the next month
#Portfolio Highlights
Wms&Co.
A design-led ecommerce brand specializing in Japanese stationery and workspace objects.
Results included:
* Grew monthly Pinterest impressions from approximately 600,000 to more than 1.2 million
* Increased outbound clicks by 156%
* Contributed to an estimated 42% lift in Pinterest-assisted ecommerce sales
* Developed keyword-led board, Pin, product, and content systems aligned with the brand’s editorial aesthetic
Sans Soucie
A luxury decorative glass and architectural art brand.
Results included:
* Grew monthly Pinterest impressions from approximately 800,000 to more than 1.5 million
* Increased outbound clicks by 200%
* Contributed to an estimated 58% lift in Pinterest-driven product inquiries and conversions
* Supported product discovery through optimized Pins, content strategy, product validation, and visual content execution
How I Work
I build connected content systems rather than treating Pinterest, blogs, product pages, and SEO as separate marketing channels.
A typical workflow may include:
1. Reviewing your brand, website, content, products, and existing performance
2. Identifying keyword, content, and visibility opportunities
3. Creating an editorial and Pinterest content plan
4. Writing or briefing SEO blog content
5. Optimizing and publishing articles
6. Repurposing blog and product content into Pinterest Pins
7. Scheduling and managing weekly publishing
8. Reviewing performance and improving the system each month
I build evergreen visibility through SEO blog writing, content management, Pinterest SEO, and search-led systems that continue working after the content is published.
Let’s Work Together
Whether you need an SEO blog writer, a content manager, a Pinterest SEO strategist, or someone who can connect all three, I can help you build a clear and organized organic growth system.
Your Brand, Pinned to the Top.
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