• PPC / Paid Search Specialist
• Google Ads & Bing Ads
• Google Ads Editor
• Google Ads Copywriting
• Remarketing
• Shopping & Pmax campaigns
• Dynamic Search Ads
• Google Analytics (UA & GA4)
• Google Tag Manager (GTM)
• Google Data Studio / Looker Studio
• Google My Business
• Search Console
• Basic and Enhanced Ecommerce set up via Google Analytics
• Email Marketing
• Klaviyo
• MailChimp
• BOMA Marketing
• Responsible for Quantitative and Qualitative Data Analysis and Insights.
• Auditing and troubleshooting of the existing tracking and measurement configurations (ensure that analytics data is accurate and there is efficient monitoring in place to spot any issues)
• Provide best practice guidance for brand analytics, delivering valuable insights (reports and visualizations), spotting potential use of innovative new methodologies and improve analytics process.
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