I help service-based, home services, and B2B businesses improve organic visibility through SEO-driven content strategy, website copywriting, content optimization, and performance-focused editing.
EXPERIENCE:
-5+ years of experience creating and improving SEO content across service pages, location pages, landing pages, blogs, and website content
-Strong editorial judgment with practical SEO execution, including keyword research, search intent -alignment, internal linking, on-page optimisation, and content refreshes
-Experienced in reviewing and improving writer-produced and AI-assisted drafts
-Skilled at making content sound natural, trustworthy, well-structured, and aligned with the client’s brand
-Focused on creating content that supports rankings, improves user experience, and helps drive qualified leads
BACKGROUND:
-SEO content writing and editing
-Service page and location page creation
-Content audits and optimisation recommendations
-Website copywriting for lead generation
-Local SEO strategy and execution
-Internal linking strategy
-Keyword research and search intent analysis
-AI-assisted content editing and humanization
-Google Business Profile optimisation
-On-page SEO and page-level technical checks
-Content planning for multiple brands and industries
-Performance tracking using SEO tools
SEO tools and platforms I’ve used include Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, Surfer SEO, WordPress, Elementor, Beaver Builder, Showit, ClickFunnels, Google Docs, and Google Business Profile.
I’m comfortable working with fast-moving teams, reviewing content for quality and SEO alignment, giving feedback, and helping improve workflows so content can be produced consistently without sacrificing quality.
