Results-driven analyst with strong expertise in turning marketing data into actionable insights. Skilled in building and optimizing dashboards and reports using:
- Looker Studio
- Google Sheets
- Excel
- SQL
to support data-driven decision-making. Proficient in analyzing and managing performance across Google Ads, Google Business Profile, Google Analytics 4 (GA4), Google Search Console, CRMs and Meta Ads, with a focus on campaign tracking, budget pacing, and conversion performance.
Adept at cleaning, aggregating, and visualizing data to uncover trends, streamline reporting processes, and improve marketing efficiency.