Senior Amazon PPC Manager with over four years of experience managing campaigns across multiple marketplaces (e.g., US, Canada, UK, EU) and managing monthly ad spends of $10k to $500k.
Executed 100+ product launches with tailored PPC strategies, achieving healthy TACOS, category leadership, and top BSR rankings. Scaled high-volume campaigns, optimizing for profitability, and adapting strategies to accommodate margins.
Conducted case studies and A/B tests to enhance performance.
Four years in client-facing responsibilities.
Led teams and documented processes through SOPs and loom videos to ensure operational consistency.
RECENT AMAZON PPC WINS:
- Drove an account from 35% TACOS to 10% by reducing wasted ad spend, maintaining organic ranks, and increasing profit.
- Increased brand sales by 1200% and reduced TACOS from 10.99% to 1.07% during last Black Friday.
- Launched a product in the Home & Kitchen category and earned the bestseller badge within three weeks of the product launch.
- Increased CTR by 41.24% by changing the product’s main image, resulting in higher sessions and lower CPCs.
