Retention and lifecycle are where eCommerce revenue becomes predictable.
Most brands focus on acquisition and treat email as a support channel.That works... until growth stalls.
I help growth-stage eCommerce brands design lifecycle systems that turn email into a primary revenue driver, not a collection of disconnected campaigns.
My work centers on:• Lifecycle architecture from first touch to repeat purchase• Retention systems built around customer behavior, not schedules• Email infrastructure that compounds revenue over time
Rather than chasing short-term wins, I focus on:– Predictability over spikes– Segmentation over volume– Systems over tactics
This approach is especially important for brands operating in regulated or compliance-sensitive environments, where mistakes are expensive and longevity matters.
If you’re thinking seriously about retention, lifecycle, or making email a stable revenue channel, I’m always open to a conversation.
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Key Flows I Build & Optimize:
• Welcome Flows – turn subscribers into buyers from Day 1
• Abandoned Cart – recover $3k–$30k/month in lost revenue
• Back in Stock – 10–20% conversion rates (vs 5% average)
• Post-Purchase – build loyalty and increase AOV
• Win-back & Browse Abandon – re-engage customers without discounts
I also manage weekly campaigns that blend education, storytelling, and smart promotions, not just constant discounting. I believe emails should build trust, not train your customers to only buy at 30% off.
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Tools I Use Daily:
• Klaviyo (Certified Partner)
• Omnisend (Partner)
• Figma / Canva (email design)
• Shopify, WooCommerce, BigCommerce
• Google Sheets (tracking & revenue analysis)
• Liquid / HTML (light edits when needed)
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What Sets Me Apart:
• 5+ years of hands-on email marketing for ecommerce brands
• Expert at both technical setup & creative execution
• Deep focus on retention, LTV, and brand-building
• I write, build, segment, and optimize. No hand-holding needed
• All work done in clean, branded designs with performance in mind
