I sit at the intersection of data, automation, and content.
I started as a Report Analyst at a newly-launched BPO with zero existing process — no reporting structure, no dashboards, no workflows. So I built them: WFM and CRM data consolidation, Looker Studio/Power BI dashboards, then automated pipelines (Google BigQuery, n8n) that replaced manual work across Payroll, Reports, and Recruitment tracking.
That pattern — find the gap, build the system — isn't new for me. Earlier in my career, I automated SME reporting at TELUS International, freeing up 40% of SME time previously lost to manual data plotting. I'm White and Yellow Belt Six Sigma certified.
Once the automation was solid, I moved into digital marketing: I now own content strategy and social media for the brand — landing pages, n8n-powered email marketing, Canva-based visual systems, and social CS automation — across LinkedIn and Facebook.
What connects all of it: I take things that are messy, manual, or invisible, and turn them into something structured, automated, and useful — whether that's a dataset, a workflow, or a brand's presence online.
Currently exploring: workforce automation, recruitment analytics, and marketing systems for hiring-focused brands.
