I help restaurants and local service businesses turn ad spend into real customers—calls, bookings, and in-store visits.
I’ve been working in digital marketing and media buying for 6+ years, managing over 400 campaigns, mostly for restaurants and local businesses in the U.S. Over time, I’ve learned that it’s not about getting more clicks—it’s about getting the right people to take action.
I’ve worked with single-location businesses and multi-location brands, handling everything from setting up campaigns to optimizing and scaling them based on actual performance.
What I usually handle:
Google Ads
I build and manage Search campaigns focused on high-intent actions like calls, reservations, and online orders. That includes proper keyword structure, negatives, and making sure ads match what people are actually searching for—especially for local and “near me” intent.
Meta Ads (Facebook & Instagram)
I run lead gen and conversion campaigns, test creatives, and build retargeting flows to bring people back and convert.
Tracking + Optimization
I set up and fix tracking using GA4 and GTM, and make decisions based on real data—CPA, ROAS, and actual conversions. I also give input on landing pages when needed (orders, catering, bookings).
How I work:
I don’t just set up campaigns and leave them. I’m hands-on with optimization, making adjustments regularly based on what’s working and what’s not.
I also keep reporting simple and clear—no fluff, just what matters and what we’re doing next.
Tools I use often:
Google Ads, Meta Ads, GTM, GA4, WordPress, Shopify, SEMrush, Canva, HubSpot, Zapier
Who I usually work with:
Restaurant owners, local service businesses, and agencies that need help managing and scaling ad accounts.
If you’re running ads (or planning to) and want someone who understands how local customers actually search and decide, feel free to reach out.
