Amazon PPC, DSP, SEO, and Store Management Expert
Professional Focus:
My expertise includes deep understanding of Amazon's advertising platform (PPC & DSP), strong analytical skills, and a proven track record of successful PPC & DSP campaign management. Managing and optimizing client’s Amazon advertising campaigns to maximize ROI, drive sales, and increase brand visibility. Having experience with Walmart, Shopify, Google, Meta and other marketplaces.
Key Skills and Services:
Amazon PPC and DSP Management:
• Development and launch of targeted ad campaigns.
• Ability to set and manage advertising strategies and KPIs.
• Continuous optimization of budgets, bids, and performance metrics for optimal ROI.
• Strategic bid adjustments to meet and exceed campaign goals.
• Experienced using SaaS tools like Xnurta (PPC and DSP), Helium 10 (Adtomic), Scale Insights.
• Understanding of Google, Walmart, Meta, and other platform advertising.
• Excel/Google Sheet and PPC and DSP tools for comprehensive campaign management.
• Strong analytical skills to develop insights from campaign data.
Keyword Research and SEO:
• Develop keyword research during the campaign creation process.
• Refinement of keyword lists for improved search visibility.
• Experienced using SaaS tools for keyword research like Helium 10, Data Dive, Jungle Scout etc.
• In-depth research to identify relevant and profitable search keywords.
Listing Management:
• Proficient in bulk uploads for efficient listing management.
• Experience in providing strategic recommendations and optimizing product listings.
• Expert in implementing Enhanced Brand Content (EBC) and A+ content to enhance product presentation.
Campaign Analysis and Reporting:
• Develop and manage reporting, analytics, and performance insights for ad campaigns. Establish key metric reports, track progress and trends, and communicate campaign results and insights effectively.
• Thorough analysis and reporting on campaign performance with actionable insights.
• Experience in providing strategic recommendations.
• Regular adjustments to ensure campaigns align with business objectives.
• Conducting A/B tests for continuous improvement.
• Conduct regular reports or online meetings with clients to review performance and discuss strategies.
I am passionate about elevating your Amazon presence.
Let's connect and explore how my skills can contribute to your e-commerce success.