1. Reviews and analyzes client sites to increase SEO rankings and search traffic.
2. Formulates and recommends SEO strategies in support of site performance targets.
3. Conducts regular audits for SEO strategy compliance and areas or opportunities for improvement for assigned
sites.
4. Addresses website errors and warnings and reported problems including duplicate pages,
trending articles with missing seo best practices, AMP errors, or incorrect details.
5. Conducts regular keyword research for trending topics and provides real-time inputs to assigned content
generation and distribution teams for implementation.
6. Continuously improves personal and company proficiency in white hat SEO practices.
7. Keeps abreast of website tracking and SEO tools, and technologies that the company may integrate into its
system.
8. Compiles and maintains a record of errors and fixes for improvement tracking and historical data.
9. Compiles SEO tracking and performance reports.
