With over four years of hands-on experience managing Shopify stores, leading digital campaigns, and overseeing full-funnel eCommerce operations.
As the head of Digital Marketing at Nature’s Generator Inc., I led multiple facets of digital marketing, from coordinating with influencers and managing paid ads, implementing SEO strategies, overseeing affiliate campaigns (ShareASale). I collaborated with creatives to align paid and organic content strategy, while personally producing high-performing marketing assets using tools like Canva and Photoshop.
I'm also highly proficient with email marketing platforms like Klaviyo and Omnisend, where I’ve built automated flows, abandoned cart sequences, and targeted customer journeys aligned with broader marketing strategies. My focus is always on leveraging data to improve conversions and enhance the customer experience.
I’m also highly analytical and KPI-driven. I use Google Analytics, GA4, and ad platform dashboards to monitor performance and generate actionable reports. My experience in mapping funnels and managing customer journeys has led to increased retention and better conversion rates across Shopify and marketing platforms.
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