I partner with Shopify eCommerce brands with Email Marketing and turn it into a retention engine designed to support long-term growth.
For faster communication:
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Hot take: Your email list is probably worth more than you think.
Most brands are sitting on untapped revenue because they don't have the time, strategy, or systems needed to make email work consistently.
That's where email marketing comes in.
I help e-commerce brands turn email into a system that drives customer retention, repeat purchases, and more predictable revenue.
My support includes:
- Campaign strategy and execution
- Automated flows and customer journeys
- Email design and creative direction
- Conversion-focused copywriting
- Segmentation, testing, and reporting
The goal isn't to send more emails.
It's to send the right emails to the right people at the right time.
Over the years, I've had the opportunity to work with brands from the US, Australia, Germany, the Netherlands, Canada, and Singapore.
Working with me means you can enjoy:
- Improved email deliverability
- Increased open rates from 35% to 70%
- Double click rates from 1% to 3%
- Build stronger retention systems through email
I also look at the bigger picture to ensure your email strategy supports your overall business goals.
The secret?<8efe80624d780eba0c6493ec45140364>Emails powered by data, strategic execution, and a good combination of copy and design.
And perhaps, an unapologetic amount of coffee.
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Ready to work together?
Now, if your email marketing isn't pulling its weight—or you simply want to see what's possible for your business—send me a DM or book a quick discovery call.
No pressure. No hard selling (my personal ick).
Just a conversation about where your brand is today and where you'd like it to go.
Excited to work together!
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About Me
Hi, I'm Shela
Architecture degree holder. Solo running Subtle Hue Digital and a Klaviyo-certified Email Marketer.
I used to design spaces. Now I design customer journeys.
After studying architecture, I found myself drawn to a different kind of design—building marketing ecosystems that help e-commerce brands grow.
Currently, I work with business owners who wants to scale their email marketing into a reliable revenue channel through thoughtful strategy, creative execution, and my Klaviyo expertise.
I've partnered with businesses in wellness, sustainability, beauty, skincare, fashion, home décor, coffee, supplements, specialty food, and mission-driven retail, each with their own story, customers, and growth goals.
Verified