I help eCommerce brands build, optimize and manage Shopify stores for a better customer experience and stronger conversion opportunities.
Hi, I’m Rachelle — a Shopify Expert and eCommerce Specialist with 6+ years of hands-on experience helping online businesses build, improve, manage, and grow their stores.
I don't just complete tasks. I look at the entire customer journey — from the Shopify storefront and product pages to navigation, conversion, email marketing, and day-to-day operations.
WHAT I SPECIALIZE IN:
• Shopify store setup, customization & management
• Shopify theme editing and responsive design
• Liquid, HTML & CSS customization
• Landing pages and high-converting product pages
• Store UX/UI and CRO improvements
• Product, collection & navigation optimization
• Shopify apps, integrations & troubleshooting
• Product launches, promotions & store updates
• eCommerce operations, orders & inventory
• Klaviyo email campaigns, flows & customer retention
• Canva, graphics, Reels & supporting brand content
• WooCommerce, Etsy & TikTok Shop support
• AI-assisted workflows and process improvement
WHAT I CAN HELP YOU WITH:
✓ Build or redesign your Shopify store
✓ Improve an existing store without starting from scratch
✓ Turn a reference website into a clean Shopify implementation
✓ Create and optimize landing pages
✓ Improve product pages for better customer experience
✓ Fix Shopify theme, layout and mobile issues
✓ Organize products, collections and store navigation
✓ Set up and optimize Shopify apps
✓ Support launches, promotions and ongoing store updates
✓ Manage the day-to-day operations of an eCommerce store
✓ Connect Shopify with marketing and email workflows
Shopify Store Development
-Theme customization, Liquid, HTML/CSS, sections, pages, mobile optimization and technical fixes.
Shopify Store Optimization
-UX, CRO, navigation, product pages, collections, trust elements and customer journey.
eCommerce Management
-Products, collections, inventory, orders, promotions, apps, store maintenance and daily operations.
Shopify Marketing Support
-Klaviyo, email campaigns, landing pages, product launches, promotional campaigns and social content.
Design & Creative
-Canva, graphics, product visuals, Reels, banners and brand assets.
MY APPROACH:
I combine technical Shopify knowledge with design, marketing and eCommerce thinking.
That means I can look at a store and not only ask, “Does this work?”
I also ask:
“Is it easy to navigate?”
“Is the product information clear?”
“Does the page build trust?”
“Is the customer journey simple?”
“Can we improve the conversion opportunity?”
“What can be automated or made more efficient?”
I’m comfortable working independently, following existing brand guidelines, working from references, or taking ownership of a project from planning through execution.
I’m looking for long-term clients and businesses that need a reliable Shopify/eCommerce specialist they can trust with ongoing improvements, store management and growth support.
If you need someone who can combine Shopify development, design, eCommerce operations and marketing support in one person, I’d be happy to help.
Portfolio:
-----------
