Performance marketing specialist managing paid media and the systems behind it — tracking, landing pages, product listings, and email automation.
Before marketing, I ran a clothing manufacturing business for 20 years. Production schedules, quality control, client deadlines. Orders shipped 2-3 weeks ahead of due dates as standard, because I built the process to absorb problems before they became delays. I run ad accounts the same way. You'll always know where things stand, and nothing waits on me.
What I manage:
Google Ads (Certified) — Search, Shopping, Display, Video, Performance Max, Demand Gen. Budget management, bid strategy, ongoing optimization.
Meta Ads — Campaign builds in Business Manager, Advantage+ and manual structures, retargeting, lookalike audiences, dynamic product ads, creative testing.
Tracking & Analytics — GA4 setup, GTM tag and trigger configuration, conversion and event tracking, Meta Pixel and Conversions API. I fix broken tracking before I touch a campaign, because reporting on bad data wastes everyone's money.
Shopify & Ecommerce — Product listing optimization, on-page SEO, keyword research, Google Merchant Center feed management, conversion rate optimization, checkout diagnostics.
Klaviyo — Flow setup (welcome, abandoned cart, post-purchase), segmentation, A/B testing.
GoHighLevel — Full SaaS builds, workflow automation, funnels, calendar booking, CRM setup, custom quotation calculators, B2B funnels and forms.
Selected results:
Increased ROAS by 30% through structured A/B testing and campaign restructuring
Built abandoned cart and post-purchase flows that lifted email-driven revenue 25%
Rebuilt Shopping campaigns and product feeds, improving product visibility and click-through rate 20%
How I work: I take full accounts independently — strategy, build, optimization, and reporting. Currently working with clients in Australia and the United States across ecommerce, education, and food delivery.
Verified
