I specialize in Klaviyo implementation and backend email operations — focusing on flow architecture, campaign deployment, deliverability optimization, and data accuracy. I build systems that keep automations running clean, campaigns segmented correctly, and reporting precise — so the strategy team can make sharper decisions with reliable data.
With a strong foundation in both email and SMS marketing, I bridge technical setup and lifecycle strategy. My work goes beyond execution — I make sure every automation, campaign, and data point functions exactly as intended to drive retention and conversions.
CORE EXPERTISE:
1) Klaviyo account setup and integration — with eCommerce platforms (primarily Shopify), ensuring clean data syncs, accurate event tracking, and API reliability.
2) Flow architecture and implementation — building emails and high-performing automations with intact trigger logic, conditional splits, filters, and dynamic content personalization.
3) Campaign setup and deployment — building emails and executing optimized campaigns through advanced segmentation, scheduling, QA, and deliverability management focused on conversions.
4) A/B and multivariate testing — planning test structures across design, copy, and strategy angles; executing controlled tests; and analyzing results for data-backed improvements.
5) Cross-functional collaboration — working with strategists, copywriters, and designers to ensure alignment between technical setup and creative direction.
6) Data management — maintaining clean customer profiles, accurate event tracking, and properly mapped custom properties for segmentation and reporting.
7) Deliverability optimization — maintaining list health, managing suppression logic, monitoring sender reputation, and applying best practices for inbox placement.
ADDED STRATEGY SPECIALTY:
**Account audit & recommendations — spot inefficiencies or strategy gaps, then provide actionable fixes to improve performance.
**Data analysis & reporting — tracking key metrics, building dashboards, and identifying trends that inform better retention and revenue decisions.
**System audits — checking automation accuracy, data flow, and deliverability setup to ensure stable, high-performing operations.
**SOP creation and workflow documentation — outlining clear, repeatable processes for implementation, QA, and optimization for future tea-----------mbers.
I'd love to have an opportunity to learn more about your business, your challenges, and your goals to see if there's a fit.
Let’s ensure your email and SMS systems run efficiently and convert consistently.
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