I’m a digital marketing specialist with hands-on experience planning and executing marketing activities across the full customer journey, from brand awareness and lead generation through nurturing and conversion.
My background began in content, specifically SEO writing, where I focused on creating blog articles and long-form content designed to educate audiences, support organic search performance, and build authority over time. This work involved keyword research, search intent analysis, content structuring, and on-page optimisation, with an emphasis on clarity, usefulness, and long-term value
As my role expanded into broader digital marketing execution, I also began working with website and landing page copy, supporting conversion-focused pages alongside content-led efforts. While content writing and copywriting serve different purposes, my experience across both allows me to ensure that educational content, website messaging, and campaign assets work together cohesively across the funnel.
Beyond content and copy, my responsibilities include email marketing, newsletters, social media management, and campaign execution. For email and newsletters, I follow best practices around clear messaging, layout, segmentation, and cadence, and I’m comfortable designing clean, on-brand newsletter templates.
In social media management, I plan content, write captions, and create basic to mid-level graphics using tools like Canva, ensuring consistency across platforms while adapting tone to suit different audiences and channels.
I also support creative execution, including social media visuals and campaign assets. For video, I have experience with short-form editing using CapCut (simple edits, captions, and formatting for social platforms). While video editing isn’t my strongest skill, I can confidently handle straightforward edits and collaborate on more advanced production when needed.
I work with a range of marketing tools and technologies, including HubSpot and GoHighLevel (GHL) for CRM management, email marketing, workflows, funnels, and automation; SEMrush for SEO research and optimization; and AI tools such as Claude for research and ideation, always applied with human review and judgment.
Alongside execution, I bring strong project management skills, managing timelines, priorities, and multiple deliverables while working independently or collaborating closely with cross-functional teams.
