Experienced Amazon Brand Manager with 7 years of hands-on account management across Amazon US and EU marketplaces, specializing in listing optimization, account health monitoring, and policy compliance to drive consistent ASIN growth and brand stability.
I also bring 3 years of Amazon PPC experience, managing Sponsored Ads through Helium10 Adtomic with a data-driven approach to bid optimization, keyword targeting, and performance tracking to maintain efficient ACoS while improving overall TACoS for sustainable growth.
Additionally, I manage Seller Central casework, including ASIN merges and compliance-related issues, proactively protecting account health and minimizing disruptions.
-Amazon Seller Central Responsibilities-
* Account Health Management. (Maintaining Account Health metrics, etc.)
* Created and optimized product listings with SEO-friendly titles, bullet points,
and descriptions.
* Uploaded product images, A+ Content, and videos to enhance listing quality
and brand presence.
* Conducted in-depth keyword research using tools like Helium10 to identify
high-volume, relevant search terms.
* Managed product variations by setting up parent-child relationships (e.g., size,
color, pack) via flat file uploads in Amazon Seller Central.
* Updated product attributes such as dimensions, materials, and usage details
to ensure accuracy and compliance.
* Resolved listing issues, including stranded, suppressed, or restricted ASINs.
* Opened and managed support cases for listing reinstatements and content
updates.
* Monitored and improved conversion metrics by running A/B tests via Manage
Your Experiments.
* Analyzed click-through rates (CTR) and conversion rates (CVR) to optimize
main images and product copy.
* Set up and managed Sponsored Products, Sponsored Brands, and Sponsored
Display campaigns.
* Analyzed PPC performance and optimized campaigns using tools like Adtomic.
* Handled account health and compliance by monitoring listing violations,
customer feedback, and performance notifications.
* Investigated and resolved suppressed or deactivated listings to maintain
account performance and policy compliance.
* Replied to buyer messages promptly to address inquiries, resolve concerns,
and maintain a high level of customer satisfaction.
* Managed FBA and FBM stock shipments, including shipment planning, labeling,
and inventory coordination.
Verified
