Senior Google Ads & Performance Marketing Specialist
Results-driven Performance Marketing Specialist with over 11 years of experience developing, managing, and scaling high-performing Google Ads and Microsoft Ads campaigns across diverse B2B and B2C industries. Proven expertise in lead generation, eCommerce growth, customer acquisition, and revenue optimization through data-driven digital marketing strategies.
Experienced in managing campaigns across Australia, the United Kingdom, the United States, Canada, New Zealand, Europe, and Asia-Pacific markets, helping businesses increase qualified leads, improve return on ad spend (ROAS), and maximize profitability.
Specializing in Google Ads, Microsoft Ads, Google Analytics 4 (GA4), Google Tag Manager (GTM), Performance Max, Demand Gen, Shopping Campaigns, YouTube Advertising, conversion tracking, attribution modeling, and conversion rate optimization (CRO). Adept at leveraging advanced automation, audience segmentation, first-party data, and AI-powered bidding strategies to deliver measurable business outcomes.
Core Competencies
Paid Search & Performance Marketing
* Google Ads (Search, Shopping, Performance Max, Demand Gen, Display, YouTube, Hotel Ads)
* Microsoft Ads (Bing)
* Lead Generation Campaigns
* eCommerce Advertising
* Local Service Marketing
* B2B & B2C Customer Acquisition
* Multi-Channel Campaign Management
Advanced Google Ads Expertise
* Performance Max Campaign Management
* Demand Gen Campaign Optimization
* Value-Based Bidding Strategies
* Target ROAS & Target CPA Optimization
* Audience Signals & First-Party Data Activation
* Dynamic Remarketing
* Smart Bidding & Automated Strategies
* Customer Match & Custom Audience Development
* Google Merchant Center Management
Analytics & Tracking
* Google Analytics 4 (GA4)
* Google Tag Manager (GTM)
* Enhanced Conversions
* Consent Mode V2
* Server-Side Tracking
* Offline Conversion Tracking
* Attribution Modeling
* CRM Integration
* Call Tracking Implementation
* BigQuery Integration
* Looker Studio Reporting
Conversion Rate Optimization (CRO)
* Landing Page Audits & Optimization
* A/B Testing
* User Experience Analysis
* Funnel Optimization
* Lead Quality Improvement
* Quality Score Enhancement
* Customer Journey Analysis
Key Achievements
* Reduced Cost Per Acquisition (CPA) by up to 47% while maintaining strong conversion performance.
* Increased qualified lead volume by over 10% through strategic account restructuring and campaign optimization.
* Successfully managed and scaled campaigns ranging from local businesses to large multi-location and enterprise-level accounts.
* Improved eCommerce performance through advanced Shopping feed optimization, product title enhancements, and Performance Max strategies.
* Implemented advanced tracking and attribution frameworks to improve campaign visibility, lead quality measurement, and business decision-making.
Home Services Industry Experience
Extensive experience managing digital marketing campaigns for a wide range of home service and trade-based businesses, including:
* Plumbing Services
* Electrical Contractors
* HVAC & Air Conditioning Companies
* Roofing Contractors
* Solar Installation Companies
* Builders & Renovation Specialists
* Flooring Contractors
* Landscaping & Lawn Care Services
* Pest Control Companies
* Tree Removal & Arborist Services
* Pool Builders & Maintenance Providers
* Cleaning & Restoration Services
* Property Maintenance Companies
* Security & Smart Home Installers
* Moving & Storage Companies
* Self-Storage Facilities
Experienced in generating high-quality local leads through service area targeting, geo-targeting, call-only campaigns, Local Services Ads (LSA), emergency service campaigns, call tracking, and conversion-focused landing page strategies.
eCommerce Industry Experience
Extensive experience managing Shopping and Performance Max campaigns across leading eCommerce platforms, including:
* Shopify
* WooCommerce
* Magento
* BigCommerce
* WordPress
* X-Cart
Industries served include furniture, homewares, electronics, fashion, beauty, health & wellness, jewelry, personal care, toys, sporting goods, and consumer products.
Expertise includes:
* Product Feed Optimization
* Product Title Optimization
* Merchant Center Management
* Supplemental Feeds
* Custom Labels
* Dynamic Remarketing
* Shopping Campaign Structure Development
Industries Served
B2B Industries
SaaS, Technology, Manufacturing, Construction, Logistics, Professional Services, Financial Services, FinTech, Healthcare, Occupational Health, Recruitment, Education, Consulting, Corporate Services, and Payment Solutions.
B2C Industries
Home Services, Furniture, Fashion, Beauty, Electronics, Real Estate, Hospitality, Travel, Restaurants, Fitness, Healthcare, Dental Practices, Swim Schools, Automotive, Education, and Local Service Businesses.
Certifications & Platforms
Certifications
* Google Ads Certified
* Microsoft Ads Certified
* Google Analytics Certified
Platforms & Tools
* Google Ads
* Microsoft Ads
* Google Analytics 4
* Google Tag Manager
* Looker Studio
* Google Merchant Center
* Shopify
* WooCommerce
* Magento
* WordPress
* SEMrush
* Ahrefs
Professional Value
Combining strategic thinking, technical expertise, and a results-oriented approach, I help businesses generate more qualified leads, increase online sales, reduce acquisition costs, and achieve sustainable growth through advanced performance marketing strategies. My focus is not only on driving traffic but on delivering measurable business outcomes that directly impact revenue and profitability.
