Most e-commerce email programs are doing two things: a welcome series someone set up in 2022, and a 20% off blast every black Friday.
That's not lifecycle marketing.
That's a coupon machine with an unsubscribe button.
I build the stuff in between.
The flows that nudge a first-time buyer into a second purchase.
The abandoned cart flow that doesn't sound like every other abandoned cart flow.
The campaigns that make your list feel like they're hearing from a relatable brand, not a billing department.
What I actually do:
Welcome, abandoned cart, browse abandonment, post-purchase, and winback flows in Klaviyo
Campaign calendars that aren't just "discount, discount, holiday, discount"
Conversion copy that sounds like your brand, not a template
I work mostly with DTC founders running scrappy 6-figure brands who know email should be doing more but don't have time to figure out why it isn't.
If that's you, my DMs are open.
Verified