Hi, I'm Aira — a Creative Strategist & a Creative Virtual Assistant specializing in performance-driven ad creative for DTC brands on Meta and TikTok. I translate audience research, competitive analysis, and performance data into scripts, hooks, and content frameworks that convert.
I'm a versatile professional with a background spanning creative direction for performance marketing, SEO content, virtual assistance, and transcription, a well-rounded foundation that now fuels a sharp eye for audience behavior, messaging, and what actually makes ad creative work.
I'm comfortable moving between analytical and creative work: digging into metrics and keyword research on one end, writing UGC scripts, hooks, and multi-hook variations on the other, and collaborating closely with creators, editors, and clients to bring campaigns to life.
I hold a Bachelor's degree in Psychology (Magna Cum Laude) from the University of the East, which adds a behavioral lens to every creative decision.
