I am a Google Ads Specialist and Technical SEO professional with over 10 years of experience helping service-based businesses generate qualified leads and grow through data-driven digital marketing.
I specialize in managing Google Ads campaigns from strategy, account audits, campaign setup, optimization, conversion tracking, reporting, and ongoing performance improvements. My approach focuses on maximizing lead quality while reducing cost per lead and improving return on ad spend.
Experienced managing campaigns for US, Australian, New Zealand, and Canadian businesses.
Industries I've worked with include:
- Law Firms & Legal Services
- Home Services & Construction
- Medical & Healthcare
- Restoration & Disaster Recovery
- Local Service Businesses
- eCommerce
Core expertise includes:
- Google Ads
- Microsoft/Bing Ads
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Google Search Console
- Data Studio
- Conversion Tracking setup and implementation
- Keyword Research & Search Intent Analysis
- Landing Page Optimization & A/B Testing
- Technical SEO
- On-Page & Off-Page SEO
- Local SEO
- Google Ads Editor
I also have experience with:
- Campaign Audits
- Budget Forecasting & Pacing
- Lead Validation
- Client Reporting
- Process Documentation
- Web Development
- Project Management
I am comfortable working independently, collaborating with agencies and in-house marketing teams, and communicating with clients when needed. My goal is always the same: generate more qualified leads while continuously improving campaign efficiency and ROI.
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