With a background spanning HR, digital marketing, and creative strategy, I thrive in roles that require both strategic thinking and hands-on execution. My experience includes managing HR operations from the ground up, overseeing performance marketing campaigns, and crafting data-driven strategies that drive results.
In HR & Administration, I played a key role in building HR processes, managing compliance, and supporting large-scale recruitment efforts, including onboarding 350+ employees across multiple countries. Transitioning into digital marketing, I specialized in Meta and Google PPC campaigns, optimizing ad performance, and creating reports that guided marketing strategies. I also worked closely with clients, ensuring seamless communication and alignment with business goals.
Beyond numbers and strategy, I have a creative edge—developing ad creatives, editing visuals, and refining messaging to enhance campaign effectiveness. Whether it’s structuring HR policies, optimizing marketing performance, or fine-tuning creatives, I enjoy working at the intersection of people, data, and storytelling.