Scaled and exited a Home & Kitchen brand at an 8X valuation, generating $8M+ in Amazon sales and managing $2M+ in ad spend.
I help Amazon brands scale profitably by fixing the two biggest growth levers most sellers get wrong: traffic quality and listing conversion.
Most brands don't have a "PPC problem" or a "listing problem." They have a mix of wasted ad spend, weak keyword targeting, a main image that doesn't earn the click, a conversion rate that bleeds margin, missed ranking opportunities, and competitors quietly stealing their placements.
My job is to find those gaps, build the strategy, and execute the work that actually moves revenue and profit.
No hacks. No guesswork. Just data-driven decisions built around the latest Amazon Trends.
A quick story on how I think about Amazon: The Home and Kitchen brand I exited in 2023 wasn't a viral hit. It was a methodical build. When I took it over, ACOS was sitting around 40%+, the hero listing was ranking on page 2 for its main keyword, and the main image was losing the CTR battle against other larger competitors.
Here's what moved the needle:
Restructured the ad account into clearly separated launch, ranking, and defense campaigns—so every dollar had a job.
Directed the main image and Premium A+ Content around the actual objection buyers had at the decision point (not the features I assumed mattered).
Targeted competitor weak spots with sponsored display and SB video instead of bidding up the same head terms everyone was fighting over.
The result: profitable rank growth, a defensible position in the category, and an exit at 8X.
That same playbook—diagnose, prioritize by profit impact, execute, measure—is what I bring to every brand I work with.
Where I can help:
PPC audits, restructuring, and profitable scaling
Sponsored Products, Sponsored Brands, and SB Video strategy
Keyword research, rank tracking, and search term analysis
ACOS / TACOS optimization and wasted spend recovery
Main image, secondary images, and listing video strategy
Premium A+ Content, Brand Story, and Storefront optimization
Listing SEO, catalog management
Competitor research and market positioning
Launch, scale, and recovery roadmaps
Tools I work in: Helium 10, Adtomic, Data Dive, Scale Insights, Sellerboard, Keepa, Pacvue, Google Suite Workspace, Claude, ChatGPT & Codex, Gemini
Your competitors are already optimizing their ads, creatives, and positioning.
The only question is whether your brand stays a step behind or builds the strategy to get ahead.
Verified
