- In charge of brand business management, strategy creation and opportunity development to improve overall brand business performance and key metrics.
- Develop campaign strategies and assign specific goals, metrics and activities to ensure brand performance and objectives are met. Proactively align with cross functional departments and key stakeholders to ensure service quality and timeliness.
- Review and monitor brand / campaign performance to determine effectiveness of strategies and relevance to the consumers.
-Propose different brand / campaign activations to improve overall brand / campaign performance and key metrics.
- Develop effective, cohesive and engaging brand campaigns and activations that can be heard , understood and are relevant by the target audience.
- Identify critical relationships between patterns, data and trends. Provides workable solutions to improve overall brand performance and key metrics.
- Identify and resolve problems in a timely manner or develop alternate / best possible solutions.
- Create meaningful relationships involving day to day operations for both external and internal teams.
