PROFESSIONAL EXPERIENCE
Jenzabar: Higher Education Software Solutions
Business Development Manager - April 2020 – May 2023
* Identify potential customers, industry trends, and competitors
*Identify and generate leads through various channels, such as networking, cold calling, email marketing,
and utilizing online platforms.
*Build a pipeline of potential clients
*Analyze business data, sales metrics, and market trends to evaluate the effectiveness of business
development strategies and initiatives.
*Nurture and maintain long-term relationships with existing clients to ensure customer satisfaction,
retention, and repeat business. Seek opportunities for upselling or cross-selling to existing clients.
Teletech - Google Vendor
Google Adwords Manager - Non 2017 - Feb 2020
*Acquire new clients through cold calls & email marketing
*Develop and implement effective Google Ads campaigns to achieve specific marketing objectives and
targets.
*Craft compelling and relevant ad copy, designing visually appealing display ads, and continuously
optimizing ads for better performance and higher click-through rates. *Setting and managing advertising budgets for different campaigns, ensuring effective allocation and
monitoring of spend to optimize return on investment (ROI). *Implement conversion tracking mechanisms and analyzing user behavior to understand the effectiveness
of campaigns and optimize for conversions.
LeadsRus
Jr. Managing Principal - June 2010 - Oct 2017
*Led team of Research Analyst, Verifier & Appointment Setters.
*Develop a comprehensive lead generation strategy aligned with the company's marketing and sales
objectives. This includes identifying target audiences, determining lead sources and channels, and
defining lead qualification criteria.
VXI Global Solutions
Outbound Sales Representative - April 2007 - May 2010
*Initiate outbound calls to prospects who have not expressed prior interest in DirecTV.
*Conduct initial conversations with prospects to assess their needs, budget, decision-making authority,
and readiness to purchase. Ask probing questions to identify qualified leads that have a higher
likelihood of converting into sales.
*Cultivate relationships with prospects and maintain regular contact through follow-up calls, emails, or
other communication channels. Nurture leads and stay top-of-mind by providing relevant information.
*Utilize effective sales techniques and negotiation skills to overcome objections, handle pricing
discussions, and secure commitment from prospects.
