Detailed responsibilities
• Update product information and content on the website
• Create banners, images, promotions etc for display on the website (using products like Photoshop)
• Update content managed areas (copy & artwork)
• Manage website configuration & parameters (eg payment options, stock management)
• Investigate and report any operational/technical issues arising
• Scope and document ongoing website functional projects /improvements
• Test and deploy functional projects /improvements
• Evaluate approaches & strategies to improve website sales conversions & customer engagement
Key Experience
• Understanding of the disciplines required to drive traffic to retail websites (ppc, email marketing, link generation, online pr, SEO, offline marketing and pr, affiliate programmes, etc)
• Order management/customer fulfillment in an e-commerce context
• Experience using packages like Excel and Photoshop
• Computer literate and understanding of web technologies (FTP, browsers, basic HTML, data files)
• Familiar with data management
• Previous experience of website or e-commerce CMS
• Experience of Magento, Shopify, Wordpress and Martjack
Marketing
• Understand and develop sources of traffic (& the factors that influence it): email, SEO, PPC, affiliates, social media, catalogues etc
• Investigate, evaluate and assess new ways of generating additional traffic/orders
• Produce reports to analyze the performance of all online marketing campaigns and promotions (via reports, analytics, surveys etc)
SEO Manager
• Plan, develop and implement our SEO strategy
• Work towards organic search optimization
• Regularly perform thorough keywords research
• Identify key SEO KPIs
• Monitor redirects, click rate, bounce rate, and other KPIs
• Prepare and present reports regularly
• Identify our buyer persona to better target identified audiences
• Identify problems and deficiency and implement solutions in a timely manner
• Suggest improvements in process and productivity optimization
• Stay up to date with the latest SEO and digital marketing latest trends and best practices
Product Photographer
• Researching the product to understand how best to photograph it.
• Sourcing props that will enhance the product.
• Finding models if necessary.
• Editing images to match the client's brand.
• Staying up to date with the latest image editing software.
Graphics Designer
• Planning concepts by studying relevant information and materials.
• Illustrating concepts by designing examples of art arrangement, size, type size and style and submitting them for approval.
• Preparing finished art by operating necessary equipment and software.
• Coordinating with outside agencies, art services, web designer, marketing, printers, and colleagues as necessary.
• Contributing to team efforts by accomplishing tasks as needed.
• Communicating with clients about layout and design.
• Creating a wide range of graphics and layouts for product illustrations, company logos, and websites with software such as Photoshop.
• Reviewing final layouts and suggesting improvements when necessary
