I am a results-driven Digital Marketing Specialist and Media Buyer with experience managing and scaling paid advertising campaigns across Meta (Facebook & Instagram), TikTok, Snapchat, Google Ads, and eCommerce platforms.
Core Expertise:
Managing multiple ad accounts and client campaigns simultaneously
Developing and executing paid media strategies focused on lead generation, eCommerce sales, and customer acquisition
Campaign setup, optimization, scaling, and performance analysis
Audience research, market research, competitor analysis, and targeting strategy development
Budget management, bid optimization, and ROAS improvement
A/B testing creatives, audiences, placements, and landing pages
Conversion tracking, Meta Pixel, Google Analytics, and reporting
Shopify store setup, product management, and landing page optimization
Basic graphic design and video editing using Canva and other marketing tools
Platforms & Tools:
Meta Ads (Facebook & Instagram)
TikTok Ads
Snapchat Ads
Google Ads
Shopify
Google Analytics
Canva
Microsoft Excel & Google Sheets
I have worked with eCommerce brands, lead generation campaigns, and product-focused businesses, helping clients increase revenue through data-driven marketing strategies and continuous campaign optimization. My approach combines analytical decision-making with creative testing to maximize performance and profitability.
