Senior SEO professional with 15+ years of experience delivering Technical SEO, On-Page SEO, Local SEO, and modern AI Search optimisation (AEO & GEO). Experienced using ChatGPT and Claude to streamline technical audits, content planning, metadata generation, schema creation, QA, and SEO workflows. Strong background collaborating with developers, content teams, designers, and stakeholders to grow organic visibility across Google Search, AI Overviews, ChatGPT, Claude, and Gemini.