I am a technical Web Operations and Analytics Specialist with an elite background troubleshooting digital data architectures directly for Google Operations Center. I specialize in deploying bulletproof GA4 and Google Tag Manager conversion systems, auditing broken data layers, and managing enterprise CMS environments (WordPress, Webflow, Shopify). Because I possess deep backend experience handling e-commerce ecosystems and technical ad support, I bridge the gap between media budgets and content execution without needing developer intervention. Fully native to overnight shifts matching US, UK, or Australian timelines.
CORE EXPERTISE
• Tracking & Analytics: GA4 Custom Schemas, GTM Container Audits, E-commerce Data Layer Verification, Server-Side Tagging, Pixel Deployment (Meta, Google Ads)
• CMS Technical Management: Webflow Architecture, WordPress Backend Operations, Shopify Merchandising & Apps
• Problem Solving & Escalations: Advanced Conversion Tracking Troubleshooting, Script Debugging, Payment Gateway Validation
PROFESSIONAL EXPERIENCE
Web Operations & Analytics Consultant | Remote Contracts
2023 – Present
• End-to-End Shopify Operations (Candy Co NZ): Managed backend catalog structuring and product merchandising while scaling customized GTM events (add_to_cart, purchase) to secure accurate financial attribution.
• B2B Webflow Architecture (Hard Surface Cleaners AU): Engineered local landing pages and mapped custom GTM triggers to track dynamic phone clicks and form conversion funnels with zero data leaks.
• WordPress frontend Management (Waterside Hotel AU): Maintained live marketing frontends, updated site assets, and audited script structures to guarantee clean event firing across user sessions.
Digital Media Senior Analyst | Google Operations Center
2023 – Present
• Served as the senior technical escalation point for global brands and advertising agencies experiencing broken conversion tracking structures.
• Diagnosed, debugged, and resolved severe Google Tag Manager and GA4 deployment conflicts, restoring proper event attribution and saving client ad spends from data blindness.
• Provided advanced technical solutions regarding complex Google Ads integrations, script injections, and pixel validation across multi-tier external sites.
Senior Analyst | Shopee Philippines
2021 – 2023
• Managed technical operations and high-priority resolutions regarding banking authorizations for SeaBank and direct customer payment architectures.
• Maintained strict data integrity standards across high-volume digital transactions, resolving backend cart, check-out, and merchant processing systemic errors.
Customer Service Associate | Honestbee Singapore (Offshore)
2018 – 2019
• Supported real-time logistics, delivery pipelines, and account operations for an international, consumer-facing online grocery and food application ecosystem.
