Experience Overview
Social Media Management
• Managed Facebook, Instagram, Twitter, and TikTok accounts for various brands and communities
• Created, scheduled, and monitored content aligned with brand voice and campaign goals
• Maintained a content calendar to ensure consistency and maximize engagement
• Led planning meetings with content and design teams to align on post objectives
• Engaged with online audiences through comment moderation, DMs, and post interactions
• Promoted posts and managed performance using Meta Business Suite
Digital Advertising Support
• Worked as an Advertising Support Specialist for Google Ads and Microsoft Ads clients
• Resolved ad delivery issues, billing concerns, and disapproved content
• Assisted advertisers in setting up conversion tracking using UET tags
• Supported integration of ad accounts with Google Tag Manager and Shopify
• Participated in weekly calibrations and tea-----------etings to stay updated on ad
policy changes
E-commerce Operations& Content
• Built and managed a skincare and beauty store on Shopee and TikTok Shop
• Created product listings, visuals, and video content for promotions and launches
• Handled inventory, order fulfillment, cash flow management, and vendor communication
• Represented the shop in brand events and online campaigns to boost visibility
Content Creation & Copywriting
• Wrote engaging social media captions, product descriptions, and campaign copy
• Developed content themes for different platforms (e.g., skincare tips,
testimonials, sales teasers)
• Aligned brand voice with audience behavior and current trends
• Managedproduct promotion through storytelling and creative CTAs (calls-to-action)
Customer Service & Admin Support
• Responded to customer inquiries across social media and online shop platforms
• Managed and updated order status, coordinated with co-sellers, and tracked customer satisfaction
• Maintained organized trackers for social posts, campaign schedules, and
feedback follow-ups
• Proficient in remote collaboration, document management, and task tracking
Tools I’m Familiar With
• Advertising & Analytics:
Google Ads, Microsoft Advertising, Meta Business Suite, UET
Tag Setup, Google Tag Manager (basic), Meta Ads
• E-commerce & Product Management:
Shopee Seller Center, TikTok Shop Seller Center, Shopify
(basic), Canva for content
• Content & Scheduling Tools:<8efe80624d780eba0c6493ec45140364>Facebook Page Manager, Instagram Creator Studio, Twitter/X,
TikTok Analytics
• Project & Admin Tools:
Microsoft 365 Suite (Word, Excel, PowerPoint, Teams,
SharePoint, OneDrive), Google Workspace (Docs, Sheets), Notion (basic) Nifty
