SUMMARY
Reliable and results-oriented PPC MANAGER with over 17 years of experience in promoting various brands through online marketing strategies to achieve company goals such as to improve site traffic, increase leads, and increase brand awareness. Responsible, motivated, hardworking and detail-oriented with the ability to multitask effectively. Can work independently with minimal supervision but can also be a team player. Exhibit excellent English verbal and written communication skills. Enthusiastic to improve knowledge in marketing and explore other marketing techniques.
What I Can Do For You:
-Lead Generation
-Drive Qualified Traffic
-Increase Brand Awareness
-Improve Customer Engagement
My Services Include:
-Account Creation And Set Up
-Campaign Optimization and Management
-Remarketing Campaigns
-Keyword Research
-Competitor Analysis
-Ad Copywriting
-Data Analysis and Reporting
-Social Media Management
WORK EXPERIENCE
PPC SPECIALIST | Jan 2025 to Oct 2025
- Created, launched, managed, and optimized Google Ads campaigns for roofers, solar services, tree services, chiropractor, general contractor, electrician, insulation company, and fire extinguisher company in the US
- Conducted comprehensive keyword research and analysis to identify high-performing terms- Develop and implement strategic ad copy aligned with client goals
- Managed negative keyword lists to maximize ad spend efficiency
- Monitored and adjusted ad spend to maximize results within budget limits
- Performed daily monitoring of campaign performance to identify trends and areas for optimization
- Conducted A/B testing for ad creatives and landing pages
- Optimized campaigns based on key performance indicators (KPIs), including CTR, conversion rates, and quality scores
PPC SPECIALIST | Mar 2024 to Dec 2024
- Worked on projects for dental, medical spa, law firm, hvac, home services (flooring and insulation), luxury repair services (autos), leisure and entertainment (escape room), real estate (apartments), marketing agency, and SaaS platform.
SENIOR PAID MEDIA STRATEGIST for IDS | May 2022 to Feb 2024
-Managed paid search and display campaigns on Google Ads for urgent care clinics with multiple locations
- Effectively managed account setup and implementation, strategy, and budget while working cross-collaboratively with the SEO, Content, and Account Management teams in order to maximize a client's RO
- A strategic partner for clients
- Initial campaign set up including keyword research, ad copy, and conversion tracking
- Executed tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search and display campaigns
- Tracked, reported, and analyzed website analytics and paid media initiatives and campaigns
- Managed campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies
- Consulted on landing page best practices and copy adjustments needed to improve post-click engagement and conversion
- Performed ongoing paid keyword discovery, expansion, and optimization
- Researched and analyzed competitor advertising
-Kept track of all details on project status and next steps. Be able to report that information when requested
PPC MANAGER for Selz | Feb 2020 to Jan 2021
- Owned and managed a large portfolio of keywords, creating and running campaigns and optimized landing pages to deliver our business targets.
- Responsible for the creation, management and optimization of PPC campaigns for our clients across Google Ads, ----------- and Facebook
- Identify low performing keywords, ads, and placements and making changes necessary to maximize acquisitions and reduce CPA
PPC MANAGER for Remote Staff | October 2016 to Jan 2020
-Developed and implemented effective PPC campaigns to achieve company goals
-Generated leads through sign ups, inquiries, request call backs, and interview bookings
- Tracked daily, weekly and monthly KPI's to identify opportunities for improvement in performance and regularly reporting to management
-Did keyword research and determined audience targeting
- Monitored budget and adjusted bids to gain better ROI
- Created attractive and concise copy for ads
- Suggested and developed new campaigns across multiple ch-----------els
PPC MANAGER for ----------- | July 2015 to September 2016
- Devised PPC strategies to drive online traffic to the website
- Created location specific campaigns to cover the various areas in the Philippines
- Generated leads through sign ups from real estate brokers and agents
- Increased traffic to the website to get more prospects for the real estate listings
DIGITAL MARKETING EXECUTIVE for ----------- | October 2010 to February 2015
- Led a team of online marketers
- Devised strategies to drive online traffic to the website
- Gathered data to learn more about the target market through keyword research and market trends
- Managed large keyword lists and actively monitored the overall performance of accounts in Google, Yahoo and Facebook
- Coordinated with the Technical Team regarding product updates and other technical requirements needed for the campaigns
- Liaised with Publishers/Digital Partners such as Google, Facebook, Yahoo, Kenshoo and other top local media websites in the Philippines (ABS-CBN, GMA, TV5/Interaksyon, Rappler, -----------, Summit Media, Philstar, Manila Bulletin, -----------) for premium digital placements
ONLINE MARKETING SPECIALIST (Freelancer) | January 2009 to December 2009
- Helped clients obtain quality traffic and leads through PPC and link building strategies
ONLINE MARKETING SPECIALIST for ----------- | March 2008 to October 2008
- Implemented link building strategies to promote hotels such as directory submissions, forum postings, and social bookmarks
- Managed PPC campaigns for various hotels in China, SEA, Europe, and Australia
EDUCATION
DE LA SALLE UNIVERSITY – MANILA
Masters in Marketing Communications | 2010 to 2014
XAVIER UNIVERSITY - ATENEO DE CAGAYAN
Bachelor of Science in Information Management | 2000 to 2004
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