I am a paid media strategist specializing in Google Ads and Meta Ads, with hands-on experience planning, building, launching, and optimizing conversion-focused campaigns.
My work extends beyond campaign execution. I evaluate campaign architecture, audience strategy, keyword structure, conversion tracking, attribution, landing-page performance, funnel quality, budget allocation, and reporting clarity. My focus is helping businesses understand what is working, where performance is breaking down, and what should be prioritized next.
I have experience supporting international businesses across Google Search campaigns, Meta prospecting and retargeting, negative keyword systems, audience development, campaign launch readiness, performance reporting, funnel reviews, and ongoing optimization.
I am comfortable working with Google Ads, Meta Ads Manager, GA4, Google Search Console, Shopify, analytics reports, conversion tracking, and cross-functional teams. I communicate clearly, document decisions, and approach paid media from a commercial perspective rather than relying only on platfor-----------trics.
I also founded MASM Growth Systems, a Growth Systems Consultancy that serves as my professional portfolio and demonstrates my broader approach to growth strategy, measurement clarity, funnel analysis, revenue quality, and operating priorities.
I am open to long-term remote opportunities where I can take ownership of paid media strategy, campaign performance, measurement, and continuous optimization while contributing to broader growth decisions.
Portfolio:
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