With 3 years of hands-on experience in commercial leasing, mall operations, and digital marketing, I held a multi-functional role at one of the flagship malls under the Villar Group of Companies, supporting revenue growth, tenant performance, and brand visibility.
I drove leasing and revenue initiatives by sourcing and onboarding tenants, negotiating high-value lease agreements, and developing data-backed proposals—helping sustain occupancy rates above 90% while optimizing rental yield. I analyzed tenant sales performance and financial metrics to guide renewals, rental adjustments, and promotional strategies that benefited both the mall and its tenants.
Alongside leasing, I managed key operational responsibilities, including tenancy financial planning, Rent-to-Sales ratio monitoring, and KPI tracking across foot traffic, occupancy, and sales productivity. I ensured compliance with lease terms, brand standards, and mall policies, while coordinating closely with operations and technical teams to streamline tenant onboarding and store openings.
I also led and supported marketing efforts to strengthen the mall’s presence across digital platforms, develop and enforce tenant marketing guidelines, and collaborate with new tenants on tailored launch and promotional campaigns—driving engagement and consistent foot traffic. Earlier in my career, I worked as a Digital Marketer, delivering 200%–300% organic growth in reach, impressions, and engagement, with sustained YoY and MoM platform growth.
