Results-driven Paid Social Media Specialist with proven expertise in LinkedIn Advertising, paid social strategy, and performance marketing. Skilled in creating and managing data-driven ad campaigns that increase brand visibility, generate qualified leads, and drive conversions. Experienced in audience targeting, A/B testing, ad copywriting, budget optimization, and campaign analytics across LinkedIn Ads and other major social media platforms.
Adept at developing full-funnel paid social strategies aligned with business goals, tracking KPIs, and delivering measurable ROI. Proficient in Meta Ads, LinkedIn Campaign Manager, Google Analytics, and marketing automation tools.
Core Competencies:
• LinkedIn Ads | Meta Ads | Paid Social StrategyLead Generation | Audience Segmentation | Retargeting
• Campaign Management | Budget Optimization | A/B Testing
• Ad Copywriting | Creative Strategy | Performance Reporting
• ROI Analysis | KPI Tracking | Data-Driven Decision Making
