Gene is strategic digital marketer and offers specialized services in Google Ads and Meta Ads, complemented by extensive knowledge of GA4 and GTM.
She has worked in different industries including automotive, clothing, financial, real estate and retail.
Her preferred tools:
- GA4 / Google Analytics
- GTM / Google Tag Manager
- Google Ads
- Meta Ads
- Tiktok Ads
- Google Sheet
- Google Looker Studio / Data Studio
As a digital marketing expert, she:
- Oversees the planning and implementation of performance marketing campaigns across various platforms including Google Ads, Campaign Manager, Display & Video 360, Meta Ads, Tiktok Ads, with a focus on ROI and data-driven decision-making
- Manages and optimize digital advertising campaigns, including pay per click, display, and social media ads, to reach the right audience and achieve marketing goals.
Implement and test conversion tags using Google Analytics 4 (GA4) and Google Tag Manager (GTM)
- Analyzes data and generate reports using data visualization tools like Data Studio, Google Sheet, and Microsoft Excel
