Performance Marketing Specialist — Meta & Google Ads | Direct-Response & Lead Generation
I help businesses turn ad spend into measurable results. With 5+ years across agency, in-house brand, and freelance roles, I specialize in direct-response paid media on Meta (Facebook & Instagram) Ads and Google Ads — built around one goal: more qualified leads and sales at a lower cost.
What I do:
• Meta Ads (Facebook & Instagram) — campaign setup, lead generation, direct-response, creative testing & scaling
• Google Ads — Search and Youtube Ads for DTC Ecommerce, Google Ads Editor, conversion tracking
• End-to-end campaign management — setup, launch, daily monitoring, optimization & reporting
• Performance tracking & dashboards — CPL, CPA, CVR, ROAS, CAC (Google Sheets, Airtable, Looker-style reporting)
• Lead generation systems — landing pages, lead forms, CRM-ready tracking
• AI-assisted content & creative — fast ad creative production using modern AI tools
Experience highlights:
• Managed paid media for a portfolio of client accounts (Meta + Google) at a Singapore performance agency, with monthly spend up to S$40,000 across e-commerce, SaaS, aesthetic clinics, and lead-gen verticals
• In-house media buying & creative-ops for a direct-response health brand — performance dashboards, KPI tracking, and a high-volume creative pipeline
• Currently running live Meta lead-generation campaigns for active clients
Tools: Meta Ads Manager, Google Ads, Google Ads Editor, Google Analytics, Meta Pixel & Conversions API, Google Sheets, Airtable, Asana, plus AI content tools.
I'm reliable, communicate clearly, and I report on the numbers that matter to your business — not vanity metrics. If you need a paid media specialist who can run campaigns end-to-end and actually understands lead quality, let's talk.
