ROAS? CPA? Andromeda?
Hey, Kelvin here.
Some cool results I've done for my clients:
- Led creative strategy for a multi-7-figure supplement brand serving 40,000+ customers. Developed ad concepts that delivered 2.35 ROAS on test campaigns
- Trusted with creative strategy for a multi-7-figure tools brand targeting seniors. Created the winning ad that now captures 30%+ of total ad spend as the brand's most profitable creative to date
-Brought on to improve funnel congruency for an 8-figure hair tools brand competing with Dyson. Wrote congruent listicle and advertorials that aligned ad messaging through the purchase flow. Helped contribute to their most profitable month at $2.8M in revenue
- Tasked with expanding market reach for a multi-7-figure skincare brand. Uncovering new customer avatars through market immersion. Then developed evergreen and seasonal ad concepts that contributed to the team hitting $1M in their most profitable month to date
- Helped create native ad concepts for an 8-figure health brand scaling into cold traffic. Ads are showing steady results in the ad account and potentially hitting a record month this January 2026.
UPDATE: Yeah, January 2026 was a good month!
I've also invested in coaching, mentorships, and courses - learning from the best in the game. Now I'm in the #1 mastermind for Direct-Response Copywriting & Creative Strategy - Matthew Volkwyn's Copy Dojo.
Btw, Hi I'm Kelvin!
A former Govt. Lab Scientist who rendered service during the pandemic (I almost died. Twice.)
And now I'm a DR Creative Strategist & Full Stack Copywriter for Health, Fitness, Wellness, and Beauty Ecom/DTC brands.
If you like what you're seeing, send me a message and let's have a quick chat.
