SEO & Conversion Optimization
- Keyword Research & Optimization (Helium 10, Jungle Scout, Brand Analytics)
- Title, Bullet Points & Description Copywriting (SEO + high conversion)
- A+ Content (Enhanced Brand Content) creation to improve engagement and reduce returns
- Amazon Brand Storefront design to increase brand presence and cross-selling
- Image Strategy (Hero images, infographics, lifestyle images) to improve CTR
- A/B Testing using Manage Your Experiments and other tools
Product Listing & Catalog Management
- Flat File Uploads (advanced Excel handling for bulk listings)
- Variation Listings (parent-child structure for size, color, bundles)
- Listing Troubleshooting (suppressed, stranded, inactive listings)
- Bulk uploads and catalog management across multiple marketplaces
Amazon Support & Case Management
- Case creation, follow-ups, and escalation to appropriate Amazon teams
- Root cause analysis for recurring listing or account issues
- Appeals & reinstatements (POA writing for ASIN/account issues)
- Strong knowledge of Amazon policies and compliance
Advertising & Promotions
- PPC Campaign Optimization (ACoS / ROAS focused)
- Deals & Promotions (Coupons, Lightning Deals, Prime Discounts)
- Brand defense and competitor targeting strategies