Results-driven Retention Specialist (Email Marketing and SMS Marketing) and Full Stack Copywriter with strong experience enhancing overall revenue through strategic, data-driven funnels, campaigns and flows, generating over $10M in email marketing revenue across different businesses. Proficient in different email service providers like Klaviyo, Omnisend, and Yotpo, adept at crafting personalized customer journeys, audience segmentation, A/B testing, performance analysis, and optimization, and implementing effective email and SMS strategies.
You can check my previous results here:
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Most brands chase new customers while their existing ones slip away quietly.
They build complex funnels, optimize ad spend, and celebrate new signups then wonder why growth stalls.
The missing piece? Retention and the systems that connect first purchase to long-term value.
I build revenue systems across the full customer journey. From the -----------nt someone clicks your ad to their fifth repeat purchase, I design the touchpoints that turn browsers into buyers and buyers into advocates.
My approach covers both sides: acquiring customers profitably and keeping them engaged through strategic email and SMS programs, lifecycle optimization, and retention frameworks that actually work.
Some highlights of client results I’ve delivered:
- A fast-growing DTC brand saw $1.95M in attributed email and SMS revenue over 12 months, with retention channels driving 30-35% of total monthly revenue (~$120K/month from email and SMS alone). One seasonal campaign during BFCM and Q4 generated $663K alone.
- For a high-ticket ecom brand, I led a complete retention overhaul that now produces 40-45% of monthly revenue ($250K-$350K/month) from owned channels. Strategy, copy, implementation, testing, and reporting fully integrated.
- I also fix broken systems. One brand was stuck at 3.12% attributed email revenue with deliverability issues sending most messages to spam. Within three months, that number consistently hit 20%
- Since 2022, I've worked with 11+ ecom brands doing 6-8 figures, consistently generating 25-35% of total revenue through owned channels using proven frameworks for flows, campaigns, and customer journey optimization.
- I've also supported larger teams and agencies, designing monthly campaign calendars, flow architectures, segmentation strategies, and performance reporting across 40+ active clients.
What I do:
- Cold traffic optimization and conversion systems
- Post-purchase journey development
- Email and SMS strategy and execution
- Customer lifecycle mapping and automation
- Deliverability rescue and list recovery
-Revenue attribution and performance analysis
- Cross-channel integration between paid and owned media
I've also invested more than $10k on programs, mentorships, and courses to date.
So if you're starting from scratch, fixing underperforming systems, or improving what's already working...
Feel free to send me a DM so we can we can start scaling your business.