Senior Amazon Brand Manager PPC/Listing SEO/Sales/Logistics

I specialize in scaling Amazon stores into household brands by optimizing listings and ads for semantic ranking, stronger ROAS, CTR, and CVR, and sustainable growth.

Whether you’re a newly launched Amazon store struggling to break through the algorithm’s cold start problem or an already-established brand weighed down by stagnant growth, rising TACoS, high storage fees, and inventory imbalance (overstocked slow movers and understocked bestsellers), I can audit your brand and make strategic and data-backed decisions. I also specialize in compliance and flatfile creation, especially with issues on SDS, Trademark Infringement, Negative Voice of the Customer Experience, Force Changing Overwritten Amazon Listing Attributes (ie. variation attributes), and Listing Browse Nodes, or submitting compliance documents and Action Plans to relist a suspended listing or even lift an account suspension.

From optimizing listings and trimming ad inefficiencies to improving product research, boosting profitability, refining sales forecasts, and stabilizing inventory flow, I specialize in converting operational chaos into sustainable growth.

MY WORK EXPERIENCE

I started as a WordPress writer way back in 2012 (I have been a member of Online Jobs PH using this only account for a decade now) to help with my undergraduate degree in Psychology.

Even after graduating and passing the psychometrician licensure examination (which I hold from the PRC) and while moonlighting as a research assistant, I continued working online and started on Amazon in 2015. All in all, I have 13 years of experience on my belt working in e-commerce, a decade of it was spent on Amazon brands.

My background in psychology allows me to approach our Amazon store’s strategy from a behavioral perspective, treating clicks, impressions, and conversions as expressions of buyer intent. This understanding guides how I structure listings, position products, and design ad strategies that appeal to both Amazon’s algorithm and human decision-making, resulting in consistent improvements in CTR, CVR, and overall profitability.

AMAZON E-COMMERCE EXPERIENCE

Amazon Brand Manager (2023 to 2025)
Vitamins and Supplements Niche
Product Listing Content Creation and Optimization, PPC Data Analysis, Optimization and Audit, Keyword and Competitor Research, Product Research and Development, Supplier Negotiation, Sales and Inventory Forecasting and Management, Logistics Management and Monitoring

Amazon Product Listing and PPC Optimizer (2020 to 2023)
Baby Wearable Blankets Niche
Keyword Research, Competitor Research, Product Listing Content Creation and Optimization, PPC Data Analysis, Optimization, and Audit

Flat Files and Amazon Compliance (2018 to 2020)
Adhesive Tapes and Cat Training Niche
Relisting and Force-editing Backend Attributes that Amazon has overwritten, Creating and auditing of Flat Files to force-map listing browse nodes, attributes, etc, Writing and Submitting Action Plans and CPARs to relist suspended items

Amazon PPC Ads Manager (2015 to 2018)
Adhesive Tapes and Cat Training Niche
Keyword Research, Bids and Ads Optimization, PPC Ads Campaign Management, and Audit

WordPress Blog Writer and Affiliate Marketing Site Manager (2014 to 2015)
Home Security and Home Appliance Niche
Creation of content calendar, Writing and Publishing on WordPress, posting images and content on FB and IG, Data Analytics, Lead Marketing, Website Commenting

WordPress Blog Writer (2012 to 2014)
Freelance Writer (Specializing in Fashion, Home Appliance, Tech Reviews)
Freelance writer on various topics ranging from health, beauty, fashion, home appliances, tech reviews, lifestyle, and hobbies, with emphasis on SEO (keyword research)

NON-AMAZON WORK EXPERIENCE

National Grid Corporation of the Philippines - Regional HR Associate (2020 to May 2025)
Recruitment and onboarding
Employee training support
Payroll processing and timekeeping
Benefits administration
Statutory compliance & remittances
Attendance & leave management
Employee support & HR inquiries
Employee relations (grievances, disciplinary actions)

Howard Hubbard Memorial Hospital - HR Assistant (2018 – 2020)
Recruitment and onboarding
Personnel records management
Employee health checks
HR activities and training support
HR funds management
Internship coordination

Power Purple Children School – Teacher (2016 – 2018)
Plan and assign activities
Enforce classroom rules
Track student progress
Teach & mentor students
Support special needs students

WHAT I CAN DO FOR YOUR TEAM

· LISTING OPTIMIZATION. Write keyword-rich, high-converting listings that aim to satisfy both Amazon’s algorithm (through indexing and semantic ranking) and genuine buyer psychology (through higher clickthroughs and conversion rate).

· KEYWORD AND COMPETITOR RESEARCH. Research keywords and competitor data using Brand Analytics, Seller Central’s Product Opportunity Explorer, and other 3rd party tools like DataDive, Helium10, and DataRova to identify high-CTR, high-CVR opportunities in less-saturated niches.

. SALES FORECAST AND INVENTORY MANAGEMENT. Analyze sales, traffic, and PPC data to forecast demand accurately, avoid overstock or stockouts, and maintain profitable TACoS levels. Learn what worked great in product launches, and then use that to build an ever-growing best-practices policy for our future launches and existing products.

· PPC MANAGEMENT. Optimize ads through bid management, keyword refinement, and ACoS stabilization to drive sales growth with minimal wasted spend.

· CREATIVE DIRECTION. Develop A+ Content and product descriptions with clear visual direction for lifestyle images that highlight key differentiators.

· REVIEW ANALYSIS. Leverage competitor reviews and customer trends to strengthen product positioning and convert weaknesses in the market into brand advantages.

· PRODUCT RESEARCH & POSITIONING. Analyze market gaps, evaluate supplier feasibility, and define differentiation strategies based on review sentiment, keyword intent, and cost viability.

· COMPLIANCE & FLAT FILE MANAGEMENT. Create, audit, and submit flat files; correct overwritten backend attributes; manage SDS, trademark, and listing compliance; and draft effective Action Plans or CPARs to reinstate suspended ASINs or accounts.

· LOGISTICS COORDINATION. Track production, shipment timelines, and warehouse stock levels to align marketing campaigns with fulfillment readiness, and negotiate and book shipping forwarders to quote the most practical rates.

APPS THAT I USE:

· Helium 10’s Cerebro, Frankenstein, Black Box, Listing Analyzer, Listing Builder, Keyword Tracker, Adtomic
· Keyword Research and Listing Builder Tools like DataRova, DataDive, Cerebro
· PPC Management Tools Like Adtomic, SellerBoards Ad Manager, Perpetua, or Scale Insights
· Microsoft or Google Suite of Office Apps· Notion, Asana, -----------, Trello, ClickUp
· Any Price Tracker, BSR Tracker, Profitability Tracker Chrome Extensions for Tracking Competitor Performance (Helium 10 is still the best in this category).
· Seller Board, Seller Locker, SOStocked for Inventory and Sales Forecast and Management
· Any LLMs STRICTLY for Data Science only (OpenAI, Llama, Gemini, Anthropic) or Midjourney and other AI asset creation tools for creative assets that are logistically impossible to create (i.e., if ever there are photoshoots that involve large homes with Western setting, RV Trucks, and other sets that are too impractical to rent just for a single photoshoot instance).

If you want to scale your Amazon Brand and navigate the balance between Amazon’s A9/A10/Rufus Algorithm and human conversion rate, then I am the brand manager you need. I will be more than happy to provide an initial audit of any dataset you have for your brand as a trial and test of my skills, and to build mutual trust between us. If our end goal, maximizing profits through sustainable brand growth, is the same, I will be a perfect fit for your team.

Ready when you are!