SEM Responsibilities- Manage paid media campaigns such as Google Search, Display, Remarketing, Gmail, Bing Ads, Facebook, Linkedin Ads. Google Analytics management, creating conversion goals, custom reports, tracking and campaign monitoring. - Create optimize promotional ad copy- Develop SEM Campaigns around keywords to drive traffic to the website and increase customer conversion- Formulate bidding strategies and a/b testing- Track and analyze campaigns to identify optimization opportunities SEO Responsibilities- Off- Page OptimizationBusiness ListingBlog CreationForum/ Blog CommentingDirectory SubmissionBookmarking SubmissionRSS SubmissionClassified Ads Creation/ SubmissionGuest Posting- OnPage OptimizationKeyword ResearchMeta Data Creation with CMS Editing (Wordpess, CCH, Business Catalyst, Joomla,PracticePlus, hubspot)URL Mapping
