Head of Affiliate Manager specializing in TikTok Shop, focused on building and scaling creator ecosystems that drive measurable growth for brands.
I manage the full affiliate lifecycle, from creator outreach and onboarding, to activation, content strategy, and performance optimization. A big part of my role is making sure creators stay engaged, minimizing churn while continuously identifying opportunities to grow GMV.
Rather than focusing on vanity metrics, I prioritize performance KPIs that directly impact revenue and ecosystem health, including:
• GMV/ Affiliate GMV Growth
• GMV per Video
• Creator Activation Rate
• Active Creator Growth
• Sample ROI
• Creator Retention & Churn Rate
• Conversion Rate (CVR)
• Creator Content Volume
My work sits at the intersection of creator partnerships, performance marketing, and e-commerce, helping brands turn creator content into consistent revenue.
I’m always open to connecting with brands, creators, and teams looking to grow through creator-led commerce.
