Looking for Email Marketing partner that is analytic and covers everything from copywriting, designing and Klaviyo management?
I'm Ishie, a Retention Architect specializing in Email Lifecycle Systems for eCommerce brands.
I don’t just send campaigns or set-up flows and hope they work.
I design lifecycle infrastructure in your email marketing that ensures subscribers receive the right message based on their behavior and where they are in the customer journey.
This way, we turn your email into a predictable revenue channel, not just a message blasts that annoys your audience.
Most eCommerce brands I talk to are doing the hard part right:
- They’re running paid ads.
- Traffic is coming in.
- Their email list is growing.
But email is usually treated as an afterthought.
A few campaigns here and there.
Maybe a welcome flow.
Maybe a cart recovery.
And that’s it.
Which means a huge portion of potential revenue is never captured.
That’s the gap I focus on.
WHAT I DO:
I work with eCommerce brands to turn email into a structured lifecycle system that supports revenue, not just a channel for sending campaigns.
Instead of simply “sending more emails”, the focus is on building the right customer journey.
That includes things like:
• Turning new subscribers into first-time buyers
• Recovering abandoned carts automatically
• Increasing repeat purchase rate
• Making paid traffic more profitable
When lifecycle is structured properly, email becomes one of the most stable revenue channels in the business.
HOW I APPROACH IT:
My role is focused on the strategy and architecture behind the lifecycle system, including:
• Lifecycle roadmap
• Flow structure and logic
• Customer journey mapping
• Campaign planning
• Conversion-focused messaging
• A/B testing
Alongside that, I work with a dedicated fulfillment team that handles the technical side:
• Email design
• Klaviyo implementation
• A/B Testing
• QA and deployment
So when brands work with me, they’re not just hiring someone to write emails.
They’re building a retention system designed to scale with the business.
WHO I USUALLY WORK WITH
The brands I tend to work with are:
• Already generating consistent traffic
• Have an existing email list
• Want retention to become a real growth lever
Because when acquisition is already working, lifecycle is usually the highest-leverage next step
If you’re building an eCommerce brand and want email to function as a revenue engine rather than a broadcast channel, feel free to connect or send me a message.
Always happy to talk retention strategy.
Send me a DM
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